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canada

lifestyle

basd body care

basd body care is a plant based body care company with a passion for promoting self-love and truly feeling good in your skin. I first discovered basd over Instagram and fell for their quirky and fun feed instantly. Their feed is full of models giggling with faces covered in coffee scrub, bright donuts and pineapple pool floats. All this mixed in with photos of their products that have some of the best (can you say insta worthy?) packaging I’ve seen in a long time. I also love that basd was started by a BFF duo based out of Ontario. They were inspired to start their company when they identified a gap in the body care industry. There was an opportunity for a brand to take a leadership voice on self love and pull key values from the supportive LGBTQ community like love, acceptance and transparency. Uhh…are you guys hiring? As for this #powercouples plan for the basd in the future? They have an exciting new scent, surprise product extensions and a focus on brand accessibility. As they  grow their focus is always to stay true to their values, continue to contribute to equality, be thought leaders all while producing a natural […]

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