Browsing Tag

collaboration

blogging, collaborations

How to work with bloggers

If you read my blog on tips for working with brands for bloggers then you’ll know one of my biggest blogging world frustrations is when bloggers take advantage of brands. The thing with bloggers and instagramers is that things are rarely what they seem to be and this can result in a lot of misconceptions about the results that giving a blogger a product will get you. I wanted (needed) to get all this out there to give brands some insight into the blogging world while also answering the number one question I get from brands: “how do I tell the difference between the good bloggers and the ones who just want free stuff?”.   A post shared by sam 🎄 (@sugarandsam) on Jan 4, 2018 at 5:47pm PST The big brands have super strict collaboration rules, contracts and detailed visual guidelines.   I want to work with a blogger, where do I begin? Much like bloggers who want to work with brands, the first step is to figure out who your target audience is and make sure yours aligns with the blogger(s) you select. For example, if you want to reach the high fashion crowd, then you probably wouldn’t reach out […]

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